"Slow Turkey" Web/TV/Content

Who says Rx can’t be conceptual, entertaining, and motivating? Really excited about having been a part of creating this new campaign for Chantix ( Pfizer)

Going cold turkey on cigarettes can be difficult, especially when one is faced with nicotine withdrawls. That why we launched the “Slow Turkey” campaign for Chatix (Pfizer). Chantix is a nicotine-free oral medication that is prescribed to smokers who are interested in quitting cigarette smoking and can smoke right up to their quit date vs going “cold turkey” and risk not being successful.