Pfizer: Driven by the impulse to help protect & innovate.

How do you keep people safe and the world open in light of the Covid-19 pandemic? Get vaccinated and stay current with a booster shot. At Pfizer, the leader in the world of vaccination, it was and is a top priority and the reason we were charged with helping get the word out. The campaign effort, inclusive of TV, OLV, Social, Print, Experiential, and PR was developed to help spread the word.

COVID-19 VACCINATION BRANDING Redefining the Pfizer Covid-19 work also meant working within the brand guidelines to evolve the branding and properly establish Prizer graphically as a leader in the Covid-19 vaccination space. Below are some examples of the work done for this design initiative from understanding the existing elements to design implementation across all assets.

Burns & Harris: Finally, injury law without the greasy, slimy aftertaste.

Injury law can be really annoying. We were asked by one of the largest injury law firms in New York to help them come up with a campaign that was memorable, hard-hitting, truthful, and really help define Burns & Harris as a local firm that gets New York like no other. We launched the campaign on TV, OOH, in social and on the web. Below are just a few samples of the work that helped launched the campaign with new work continuing to roll out across the metro area. A new identity for the firm was just completed… and coming soon.

Prostate cancer testing you? Test it back.

Most cancer patients are hungry for something—anything—that can give them a sense of control. That was the insight behind this campaign for men with metastatic prostate cancer. For these men, genomic testing can reveal new, more-targeted treatment options, so they can “flip the script” and push back against cancer. Check out the website here: testingprostatecancer.com The success of this campaign led to a similar effort for women with advanced ovarian cancer.

Pfizer: Chantix “Slow Turkey.”

Going “Cold Turkey” on cigarettes can be difficult, especially when one is faced with nicotine withdrawals. That’s why we created the “Slow Turkey” campaign for Chantix (Pfizer). Chantix is a nicotine-free oral medication that is prescribed to smokers who are interested in quitting cigarette smoking and can smoke right up to their quit date vs going cold turkey and maybe not being successful.

Pfizer “Slow Turkey” Web/TV/Content

Pfizer “Slow Turkey” Website + Mobile

Dengue Fever Awareness.

Dengue fever is one of the fastest growing epidemics of our time. Each year, up to 528 million people are infected. With cases in Latin America, Southeast Asia, Africa and the Western Pacific, the disease is now spreading to Europe and the US. We developed a wholistic campaign to raise awareness of the threat as well as provide tools to repel the source of dengue fever: the mosquitoes themselves.

Print + Poster

Website Design

Digital Mosquito Repellent App

OOH

Enerjen Capital: A new energy trading company with an eye toward the future.

UK based energy trading company, Enerjen Capital, asked us to partner with them to help develop their brand from the ground up. Our approach to the assignment was to develop a brand with energy, like the partners themselves, mixed with a look that echoed the future forward thinking that the company was introducing into the energy trading marketplace.

Enerjen Capital Branding / Logo Development / Identity System / Presentation Design / Website Design

Logo Design

Blu Agua Water. The launch of a 5-star Texas water.

Blu Agua is Tru Agua.

Approached by a group of investors to help launch a water company from Texas, we helped design the branding, packaging, website and sales materials to help launch the company. Blu Agua comes form deep in the heart of San Antonio's long-savored natural springs. It is a naturally high pH-infused water that is fresh from the source.

It's not just water, it's true 5-Star Texas water. 

Website Design

Mobile Design

America’s Biopharmaceutical Companies. This emotional spot featuring ALS ice bucket challenge co-founder Pat Quinn just launched nationally.

Having the opportunity to make an impact with our work is one the reason you get up in the morning. Working with Pat Quinn, Co-founder of the ALS ice bucket challenge and ASL sufferer, was one of the most inspirational days of my life. 

TV / Pre-Roll / Website / Rich Media / Social / Web Content

"ALS" Web/TV/Content

America's Biopharmaceutical Companies Social/Digital Content

"Together" Print + Digital Content

Young American Sailing Academy. Youth sailing launches new brand identity.

The Young American Sailing Academy is a not-for-profit with a mission to develop a new generation of American offshore sailors. The goal is to work with high school and college aged junior sailors to give them the tools required to compete at the highest level in the sport of ocean racing. The goal is to field winning entries in premier national and international sailing events including the potential future Olympic class of offshore sailing.