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Hank Kosinski
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The Music Campaign.

Heineken and music have a very rich tradition and are one in the same– they're very important. As a matter of fact, Heineken's been at the birth of many important moments in music history. This campaign debuted on the Grammy Awards to much success.

"Lighter"

"Slam Dance"

It's all about the beer.

If you're a Heineken drinker you know one thing– nothing, and I mean nothing, comes between you and your beer. These spots were a continuation of the award-winning campaign. "Perfect Gentleman" started out as a spec spot that the client ended up buying and running both in the US and globally.